Mantra helps business leaders change the narrative in their organizations—so everyone can rally behind a strategic go-to-market message about what you do and why it matters. The outcome? A stronger story, stronger positioning, and stronger messaging.
Is your true value getting drowned out by Narrative Noise?
Too many companies struggle to grow because their
true value gets lost in complex, conflicting,
or copycat brand narratives.
Complex Narratives
Too much information
Conflicting Narratives
Too much inconsistency
Copycat Narratives
Too much imitation
This is why the #1 reason prospects drop out of the sales pipeline is that they don’t understand the true value of a company’s product or service.* And if customers don’t know what you do and why it matters, chances are employees and investors are in the dark too.
*According to a 2022 study by Ironpaper.
But what if your brand
narrative could help you…
So your buyers become believers in your solution
Get prospects pumped to do business.
Get ahead of the competitive curve.
So you can be an industry leader, not another follower.
Get everyone on the same page.
So your teams are in tune with your true value.
It’s time to change the narrative.
Mantra clears the Narrative Noise in your organization and gives you an easy, memorable way to talk about what you do—so everyone understands why it matters. And that means three things:
Stronger messaging.
Motivate prospects to take action with a compelling brand narrative that speaks their language, empathizes with their struggles, and emphasizes their success.
Stronger positioning.
Stand out from the competition with a differentiated brand narrative that defines your unique selling points and communicates your true value to your market.
A stronger story.
Unite everyone from sales and marketing to product development and customer success with a shared brand narrative that casts a clear vision they can rally behind.
The Mantra Method
Filter Out the Noise.
We begin by listening to how your leadership, employees, and customers talk about your business. Then we filter out the noise to hear your Mantra—the heart of your message.
1.
Tune to Your Mantra.
We create a strategic brand narrative centered around your Mantra that shows you how to hit the story beats of your narrative anywhere you need to talk about what you do and why it matters.
2.
Amplify Your Narrative.
We develop a step-by-step plan to amplify your Mantra across your company and provide you with best practices to get your teams on message, so everyone’s speaking the same language.
3.
Why choose
Mantra?
The fact is, the way you talk about your business either closes deals or closes doors. And if you’ve got a lot of Narrative Noise, your value will always get lost.
You’re only as good as your words.
Sure, cool campaigns, beautiful brochures, and winsome websites are appealing, but good design alone won’t convince customers to trust you to solve their most pressing problems. That’s why we’re laser-focused on strategic messaging and positioning—it’s the foundation everything else is built on.
You’ve got to win hearts, then minds.
Most sales messages get ignored because they focus on facts, not feelings.That’s why we look beyond facts and features to connect what you do to your customer’s biggest needs—it’s all about making them the hero of the story.
You’ve got to give people something to believe in.
When a company loses sight of its mission, it’s easy to send a mixed message. That’s why we give you a simple, meaningful way to cast your vision through every department strategy and operational detail—so your teams can stay on message and operate on mission.